DO THIS: Establish yourself as an expert in the topic related to your book using your professional expertise and qualifications. A certification, degree, or career in subjects like counseling, psychology, or holistic health is critical for the retail success of your self-help book. Alternatively, having extensive expertise as a life coach or professional mentor, or owning a successful business related to your subject, can be beneficial.
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NOT THIS: Write a book on overcoming a personal challenge. Publishers, retail buyers, and readers are often uninterested in reading a book written solely on the basis of personal experience.