You've discovered the ideal business opportunity and are now ready to take the next step. There's more to starting a business than merely filing paperwork with the government. This easy-to-follow guide will help you get started with your quiet retreat center. These processes will ensure that your new firm is well-planned, legally compliant, and correctly registered.
Before You Continue...
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STEP 1: Plan your business
As an entrepreneur, you must have a well-thought-out strategy. It will assist you in mapping out the details of your company and uncovering some unknowns. The following are a few key points to consider:
How much does it cost to start a retreat center?
A one-day retreat for 100 people may bring in between $5,500 and $7,000. Hosting a two-night weekend retreat for the same amount of people may bring in between $60,000 and $70,000.
How do you run a spiritual retreat?
If you're passionate about what you do, you've definitely thought of hosting a retreat for your customers so they can spend some intensive, high-focus time with you and other like-minded people.
I sponsored my own retreats many times a year for 16 years, and they were almost always sold out.
It was not only a rewarding experience each time, but it was also a good source of revenue.
(Putting passion and profit together is a game-changer!)
My waiting list has expanded to the point where I can no longer offer these more personal retreats. (My events now draw upwards of 200 individuals.) Many coaches, consultants, trainers, and healers I encounter now want to hold their own retreats.
If this describes you, here are some suggestions for planning and hosting your own retreats, direct from my personal “in-the-trenches” files.
Build a List of Ideal Clients
It's one thing to have a fantastic retreat idea. Finding people to come, on the other hand, is a completely different matter!
The good news about retreats is that you don't need a large guest list to fill the rooms.
Many retreat places have 10-person retreat options.
Even so, in order to sell your retreat, you'll need a list – whether it's your customer database or your eZine list.
Name Your Retreat
At first, I simply referred to my retreat as: “A Retreat for Women.” (Isn't it thrilling? (Add me to the list!)
When I was eventually able to come up with a name, “I was much more enthused about the idea of my retreats after reading “The Unstoppable Power of Intention Retreat,” and many more women expressed interest.
Decide How Many People You Want at Your Retreat
My retreats ranged in size from 22 to 35 individuals. Many of my clients have provided 6-person retreats. It's entirely up to you. What is your ideal situation?
Choose a Time-Span for Your Retreat
The length of a retreat might range from one to nine days. Or even longer! I propose a 3-day format if you're just starting started. This makes it simple for your participants to organize and arrange travel, and it doesn't necessitate taking too many days off work. This, of course, is contingent on the content you wish to deliver.
Choose a Location for Your Retreat
I propose that you keep your hideaway near to home at first. It's nice to be in comfortable surroundings without having to drive far. If you want to visit a more exotic destination, you'll need to put in a lot more effort and planning.
If you do a Google search in your neighborhood, you might find a few local retreat centers that offer fantastic services.
Many of these locations aren't fancy, but they can provide a cost-effective retreat experience for you as a host and your clients!
How do I start my own retreat?
I'd like to share what I know about running a great retreat with you. I've led over 15 retreats both in the United States and abroad, so I think I know how to do it well.
My retreats have ranged from 3 to 50 individuals.
The number of guests has little effect on logistics, but there are ten tips you can't live without if you want to get people on board, fill the retreat, and make sure you haven't forgotten anything. I don't want you to look back on your retreat and wish you had done things differently in the middle or at the end!
I was burned out when I initially started doing retreats as a naturopath. I was sick of seeing one-on-one clients; I was seeing roughly 40 to 50 people every week. And having that many consultations takes its toll, especially on my big days. I used to have extremely long Thursdays, seeing up to 14-15 individuals in a single day. I was trying to come up with a solution to perform one-to-many without using a lot of technology.
Workshops were one of them.
We used to try to fill a workshop room, but there was never enough room. And I have a lot to say about a lot of subjects, so I wanted to spread it out over a longer period of time.
I started with a day retreat at our clinic.
We spent a whole day taking some people on a trip from what they knew to what they didn't know. We put them through some incredible experiences, particularly in the areas of:
Later, I broadened my scope (I'm a bit of a risk-taker). As a result, we were able to provide an immersive experience at our foreign retreats in several Asian nations. I walked around and looked at a few different sites. Which is fantastic when you're operating a company and get to go on a reconnaissance mission to a location where you'd like to host an event!
When I did my first five-day event overseas, it was amazing!
It was a whole new level of knowing and being able to give and be of service to the eight folks who showed there.
When I returned to Australia, I received numerous comments from people who stated that they did not want to travel internationally. As a result, I decided to organize one in Australia.
So I thought of places that inspire me because I was so inspired by my foreign retreat that it was quite easy for me to fill it. You might be concerned about something like that, but if you're also motivated by jogging, choose the activity that offers you the greatest joy and inspires you the most. Because you'll be the most motivated to do the work to fill it, even if it feels yucky, strange, or unusual.
It was a strange experience for me to run something that didn't inspire me as much. In the Hawkesbury River, I ran a retreat. It was a lovely, amazing structure. Like the kind of nice stays that you can find on Airbnb right now.
It was a lovely place to stay, and I had expected to get ten people like I had for the overseas one, but I only got three. Regardless, I ran it. Even if you don't fill your retreats to break-even, I strongly advise you to do so. Running a retreat for a small group alters the dynamic, allowing you to deliver some truly incredible one-on-one time. You have the ability to give each person your undivided attention.
In comparison, I took a group of 50 individuals to another international immersion. The difference in practicalities of herding people into and out of minibuses, getting participants to experience events outside of the resort, and other such things was significant. As a result, everything changes.
But no matter how many people you have, they are all humans who have offered to spend time with you to discuss their health and wellbeing, as well as their perspective about what they may alter in their lives to move forward.
So don't be discouraged if only a few people show up.
Those few will become a few more, who will become a few more. These top 10 ideas will assist you if this is your thing and you've realized it via experience.
How do you budget for a retreat?
For many businesses, the new year represents a fresh start. Individuals aren't the only ones who make New Year's resolutions. Now is the time for many businesses to set goals and outline their growth plans. After the Christmas break, employees are especially industrious.
After a while, the fresh enthusiasm that greets the new year can dissipate. Start organizing your next corporate getaway to keep your momentum rolling. A company retreat can be used to:
Now is the time to plan and approve your next business retreat's budget. Set aside some dollars for an offsite retreat as you establish your overall operational budget. The amount of money you'll require is determined by a number of things. These elements include:
We've held dozens of company retreats at Surf Office. We have a lot of practical experience with retreat planning and pricing. We've discovered that the most significant expense is usually the cost of lodging. As a result, we begin by taking into account the location, team size, retreat length, and price per person each night.
To estimate the budget, you don't need to be a retreat planning specialist. A simple formula can provide you with a good approximation to work with.
Price per person per night multiplied by the number of nights multiplied by the number of people Equals first budget estimate.
Then, to get a final estimate, add the transportation estimate and a 20% cushion. To get started, try Surf Office's free retreat budget calculator.
How do you prepare for a spiritual retreat?
Take everything you'll need to be comfortable and pack your luggage according to the packing list provided by your retreat leaders.
- Take a journal with you to jot down any ideas or insights that come to you while you're sitting.
- While you're away, bring some photos of your loved ones, beautiful stones, and little sacred things to build a mini altar.
- Bring essential oils like peppermint, wild orange, or cinnamon with you on your trip to keep your mind clear and your body grounded.
Finally, keep in mind that you don't need anything to sit and meditate, so even if you forget something, you'll still be able to enjoy a relaxing getaway. (Or even if you don't, it'll be part of the adventure!)
How do you create a retreat?
Retreats must be done offsite for teams to genuinely detach from business distractions and be totally engaged. In five years, no one will be talking about the “office conference room getaway.” It's crucial to find a room with plenty of natural light and comfy furniture. A calm, creative environment enables team members to open up and is ideal for networking, introspection, and brainstorming.
Do wellness retreats make money?
Yoga practitioners spend $630 million on yoga-based retreats and holidays each year, accounting for 11.25 percent of all yoga-related spending. The popularity of yoga retreats has sparked interest in multi-day programs centered on a variety of other health pursuits. More and more people are looking for strategies to increase their workout intensity while on vacation. Fitness retreats are also popular with solo travelers and busy clientele who prefer to sign a cheque and leave the details of their stay to someone else.
These days, fitness buffs aren't the only ones who like retreats. Retreats are also beneficial to studio owners. If your retreat is well-attended and properly financed, three days of workshops at your home studio can be significantly more profitable.
The primary purpose of a successful fitness retreat is to avoid losing money. Begin by making a list of your event's estimated expenses, such as travel, lodging, meals, excursions, and so on. You must additionally pay for your vacation, missed class time, client fees for the retreat classes, and the time you spend organizing. Miscellaneous costs should be 10% of the total cost.
After that, figure out how many clients you'll need to break even. You can be more particular about planning the venue, length of the retreat, and other different aspects after you understand the equation.
It's daunting to put down all of the deposits for the trip's lodging and services before the class is full, but it's a necessary risk. The majority of retreats require reservations six months to a year in advance. Remember to negotiate group rates for all aspects of your vacation. Then you can charge regular prices and a percentage of your profit as a markup.
Longer fitness events earn you more money per customer, but they take more time to prepare, promote, and run. Consider your workload and the risk vs. reward ratio. On a longer, more exotic event, your markup and per-client profit are usually higher. However, as the price rises, fewer people will sign up since they can no longer afford it. Keep in mind that a shorter travel will result in a larger turnout.
Language difficulties, distance, and organizational faults all make organizing in faraway, exotic locales difficult if you're new to leading retreats. You might choose to begin by staying close to home and retiring to a nearby natural setting. There are woods, lakes, mountains, and desert settings within a few hours' drive of most large metro areas that may give clients the sensation of being far away from the daily grind – without bringing a passport. Participants can either drive themselves to the retreat or hire a shuttle service for a reasonable fee. By removing the cost of airfare, the retreat becomes more accessible to those who would be put off by the cost of a more adventurous vacation. Hikes, mountain biking, kayaking, surfing, and other outdoor activities can all be added to your itinerary.
You might also want to look into a more turnkey option. The increased popularity of yoga vacations has resulted in a slew of new hotels dedicated to hosting retreats. Many spa hotels also feature the amenities you'll need for other sorts of fitness retreats.
To truly sell your retreat, make it clear that you are providing them with an experience that they will not be able to enjoy inside the studio's walls. Consider organizing a yoga for weight loss or meditative yoga weekend instead of a general yoga retreat.
Plan a wellness education retreat using a holistic approach. You may team up with a Whole 30 dietitian or an organic farm-to-table chef to give cooking or nutrition lessons. A sports therapist may come in and teach stretching exercises, or a guided morning meditation could be offered. You're adding value to the time your guests are agreeing to spend on the retreat by addressing their entire wellness.
- Retreat for detoxification. Daily workout sessions, spa or wellness treatments, and meals or drinks from a famous cleanse are all available.
- Salsa and boxing. This type of getaway can be a sensual alternative for fitness-loving couples or a terrific ladies weekend away by busting butt by day and kicking up your heels by night.
- Create an agenda that will teach effective running tactics to improve speed, endurance, and form if you find that runners respond to your program. You can also include programs like Pilates for runners to assist running addicts work other sections of their bodies and improve their overall fitness levels.
- Survival Camp: This is a fun way to take your CrossFit or boot camp program to a new area and use the scenery and culture to help your customers get in better shape.
- Ride Outside: During the winter months, when serious cyclists are unable to ride on the frozen streets, spin courses become more crowded. Make plans to go on a bike trip to a warm-weather location.
You'll need to arrange practically every meal, lecture, and tour, as well as a few exciting nocturnal events, in addition to deciding the types and frequency of sessions. As much as possible, include the local culture. To make your clients' experience more memorable, provide an element of discovery and adventure. The ability to leave the studio is a major selling element of a retreat. Surf lessons in Puerto Rico, wine tastings in Northern California, a run through Central Park in New York City, rowing in the British countryside, and line dancing in Nashville are all on the agenda.
Start by thinking like a client while marketing your retreat. Here are the four factors that clients will examine when deciding whether or not to attend your retreat:
Because few people are willing to spend the time and money to attend a retreat led by strangers, your client email list will be your best source of leads. A targeted marketing effort, such as emails and signage around your studio and area, will be far more effective than a general marketing plan. Hopefully, you've been vigilant in gathering your clients' email addresses and obtaining permission to send them studio event information. Clients and friends and family of clients who have referred you will make up the vast majority of retreat attendees.
When it comes to preparing your first retreat, you have no idea how much you don't know. Call your attorney and insurance provider to make sure you're organizing this event as risk-free as possible for yourself and your studio.
Create a contract that specifies exactly what each client will receive in exchange for their money. Provide as much detail as possible on the meals, room and board, exercise sessions, and other services you will provide in exchange for the ticket price.
It's practically hard to teach all of the classes, ensure that all of your clients are happy and cared for, and keep track of all of the logistics at the same time. You should bring a trusted employee or partner to assist you in keeping things operating smoothly while you attend to your clients' demands. Another possibility is to use a travel agency. Many skilled travel agencies can handle a lot of the logistics for you so you can focus on being with your clients and educating.
Don't let the pleasant times and warm feelings you and your clients create during the retreat remain there. Follow up with emails, hashtags, and photo sharing sites to keep the conversation going. Using social media to keep the retreat in the forefront of people's minds is a great way to keep everyone connected at home and promote your next retreat.





