How To Choose A Business Name With Numerology

We mentioned earlier that numerology is a full science. Numerology, like any other discipline of science, has been the subject of numerous studies, experiments, and, as a result, several ideas. There are several ways to calculate your expression numbers in order to come up with a good name for your company.

In numerology, the expression number is the most important number. It's calculated by allocating a numerical value to each letter in your company's name.

Chaldean

While the former assigns numbers to alphabets on a scale of 1-9, the latter considers ‘number 9' to be a transformative number and uses a scale of 1-8.

The Pythagoras approach is the most well-known, and we'll use it to talk about company name numerology in this post.

How do I pick a lucky business name?

The name you choose for your startup can have a big impact on its success. A bad name can cause more problems than just failing to connect with customers; it can also lead to insurmountable business and legal obstacles. A clear, powerful name, on the other hand, can be incredibly beneficial to your marketing and branding efforts.

Here are 12 possibilities to help you come up with a catchy name for your company:

Which numerology number is lucky for business?

In terms of business, numbers in series 6 are regarded lucky, such as 51, 33, 15, 42, 24, 87. The numbers 1, 9, and 5 are examples of numbers that will improve your business prospects. In general, the number 5 is fortunate since it governs mass and communication, which is the lifeblood of every business.

Crowdsource a brand name

Launching a naming contest is a terrific, economical approach to land on a name or encourage creativity if you're stuck or just need a starting point.

To see which services would give the greatest quality names, I organized four similar naming competitions on four different crowdsourcing platforms: Ink and Key, SquadHelp, Crowdspring, and NamingForce.

The experience was eye-opening, so I strongly advise you to read about my experiment before purchasing.

The Domain Doesn't Matter

“I notice a lot of startups that limit themselves to a domain name. When it comes to naming my own businesses, one thing I've learnt and accepted is that the domain name is irrelevant. It is far more important to have the same name as the domain name. Choose a terrific name and a slightly altered domain name,” advises Joel Gascoigne, Buffer's Co-Founder.

Pick High-Point Scrabble Letters

Richard Barton, the founder of Expedia, Zillow, and Glassdoor, was once in charge of developing Microsoft's CD-ROM travel guides. He transferred to the multimedia team when the CD-ROM business began to fail, and he invented the notion of selling travel online. He's the one who offered the idea to Bill Gates, in fact.

When choosing a brand name, Barton employs a simple but powerful strategy: high-point Scrabble letters. “My wife and I enjoy playing Scrabble together” (a great brand name, by the way). Z, Q, X, J, and K are the highest point letters (also the ones that are used the least in English). People remember these letters because they are so rarely used. Make use of them in your logos.”

Do what your 4th grade teacher told you to do

Set up an experiment and test your theory instead of merely asking your family, friends (even your dog!) for input. Here's one approach to validate a brand name, according to Will Mitchell and Kyle Eschenroeder, nicknamed the StartupBros. Create two identical landing pages, change out the brand names, and use Facebook Ads to drive targeted visitors to the site. Now wait some more… and then compare engagement numbers to determine how responsive each brand name is to your potential buyers.

Spend as little money as possible by using LeadPages to produce a handful of pages and a provider like Fiverr to create a couple of logos.

The Bar Test

Try “the bar test” to improve your pronunciation and spelling, but don't go for a cold one until you've compiled a short list of brand names.

• When someone asks what you do, give them the name of the company and a brief description of what it does.

Is 7 a good number for business?

The number seven in numerology represents spirituality and soul growth. This number is steeped in mystery and mystique at all times. The seven have a unique perspective on life, focused on the unusual and paying great attention to the complexities of new territory. The same can be said of this number's commercial aspects; it has a distinct business energy that is always focused on exploration and knowledge of the “unknown.”

Industry leaders like Google and Amazon, for example, are built on searching and discovering the unknown. Other numbers in the 7 series that are favorable include 16, 25, 34, 52, and other numbers that add up to 7.

How do you create a brand name?

One of the most important decisions made during the establishment of a brand is the name. The brand name is an important part of the ‘distinctive memory structure' since it identifies, communicates, defends, and legalizes the company. The name is rarely changed and serves as a focal point for significant marketing and capital expenditure.

However, name development is not always as simple as people believe, and it does not always receive the attention it deserves. To be truly successful, it takes strategy, attention, and perseverance, as well as the engagement of an experienced ‘brand namer.'

Based on the combined experience of our brandgym partners over the last 25 years, we've put together a list of ten tips to help you create strong brand names.

START WITH THE END IN MIND

A clear brief, like with any marketing, is essential to success. Agree on the name generation brief up front, including the sort of name required and its intended function within the existing or future brand architecture. As we covered in a prior piece here, clarify terms for all parties involved to ensure that everyone is speaking the same language (e.g. masterbrand, endorsement brand, sub-brand, ownable description).

THINK BIG FROM THE START

Make sure the brief is sufficiently visionary in order to come up with names that are flexible enough to accommodate any brand-stretching plans. The Minnesota Mining & Manufacturing Company rebranded themselves ‘3M' Innovation with a view on the future. The Holt Tractor Company evolved into ‘Caterpillar,' a global and increasingly diversified industrial behemoth.

BUILD ON BRAND TRUTH

Looking back at what made you famous and identifying linkages to the brand's genuine narrative is a terrific place to start your naming process. For example, when the customised children's book firm Lost My Name rebranded as ‘Wonderbly,' the team drew inspiration from truths about the company's mission, as we detailed here. “It's a mix of Amazement and Impossibly,” the brand's website explains, “since (we like to think) we help you develop impossibly customised books that bring wonder into children's lives.”

PLAY AROUND WITH WORDS

Many well-known names, such as the names of the founders, are the result of wordplay. In the early 1900s, Adolph Dassler created the brand ‘Adidas' by combining his pet name ‘Adi' with the first three letters of his surname. And, of course, the first letters of the names of four Swedish vocalists resulted in one of the most well-known band names of all time: ABBA.

ADD SOME PERSONALITY

Adding a dash of uniqueness is part of the ‘alchemy' of brand naming, which involves bringing a brand to life, making it more memorable, and also making it more trademarkable. A name's distinctiveness can come from the way it appears as much as the way it sounds. Mispelling (‘Irn-Bru'), exclamation (‘Yahoo! ‘), shorthand (‘eBay'), and usage of distinct international languages (‘Häagen-Dazs') are some frequent tactics.

USE ‘PARALLEL PROCESSING'

Naming is one of the most difficult aspects of brand building, and it necessitates a high level of inventiveness. ‘Parallel processing,' for example, is a strategy we employed on brandgym projects to harness numerous, diverse creative processes at the same time to maximize the odds of success. Experts, creative consumers, employees, and AI-enabled web searches are all examples of recent ventures.

LESS IS MORE

‘Less is more' is a great branding idea, particularly when it comes to naming. A brand name should ideally be two, three, or maximum four syllables long to be easily remembered.

Some brands, like Red Bull, Accenture, Lush, and Coca-Cola, are born with short, distinctive names. In other circumstances, businesses generate abbreviations for long names:

Another approach for long names is to construct a shorthand, which is known in the alcohol industry as a ‘bar call.' Consumers will take care of it if you don't! ‘Stoli,' ‘Chevy,' ‘the Beeb,' ‘Amex,' and ‘FedEx' are other examples. Russian beer drinkers nicknamed the premium beverage Zolotaya Bochka (‘Golden Barrel') that my fellow brandgym partner David Taylor and I helped design for SAB Miller ‘ZoBo.'

THINK PROTECTION BEFORE YOU GO TOO FAR

It's all well and good to come up with a great name, but if you can't protect it, it's useless. As a result, seek legal advice early on, at the very least to agree on some starting limitations for where you can and cannot go with names. Also, make short legal checks as you proceed to confirm that new name concepts are viable.

Given how difficult it is to protect identities, significant international firms with whom we collaborate on projects frequently keep a bank of pre-registered names on hand.

EXPLORE AND RESPECT LANGUAGE

If your brand has worldwide goals, it's vital to double-check the meaning of your name in several languages.

Because ‘Mist' signifies manure in German, Irish Mist liqueur has never been very popular in Germany. General Motors is still embarrassed by its failed Latin American launch of the Opel ‘Nova,' which translates to ‘not going' in Spanish. At the very least, Toyota should have known better than to try to debut the MR2 in France, where it is pronounced ‘M-R-deux,' which translates to'merde' (crap!).

BRING THE NAMES TO LIFE

One of the most difficult aspects of brand naming is convincing the client team and key stakeholders to give each proposal on the shortlist a chance. Avoid making the typical error of just typing out name options in a standard typeface.

Instead, bring the naming concepts to life aesthetically for both internal and external stakeholders to make them seem as real as possible (see an example from a naming project below). The internal promotion of Prudential's egg brand, which defied financial sector naming standards, included faking up credit cards and bank statements.

Also, don't pay too much attention to consumer focus group input, especially after their initial, instinctive'system 1′ reactions. “What do you THINK about the name?” is the worst possible question to ask because it is straightforward and invites a rational, “system 2” response. Instead, employ ‘indirect' methods to elicit emotional responses, such as displaying a mock-up of the brand, soliciting feedback, and listening for name-related comments.

To summarize, efficient name generation is both an art and a science that demands strategic rigor, inspiring imagination, and a great deal of perseverance. It's also worth spending the appropriate amount of time and money on. While brand communication efforts come and go, and packaging is updated, a brand name should ideally last a lifetime!

How do I name my small business?

When brainstorming, come up with two to three words that embody your company's mission and ideals, as well as the products and services you'll provide. Now it's your turn to think outside the box and have some fun with it.

Back to the Fuchsia (a flower shop) and Pastabilities (a pasta restaurant) are two examples of businesses that use memorable wordplay in their titles.

Many well-known companies have had success by just merging two nouns. SaladGo, for example, makes it apparent that they specialize in to-go salads, whereas TripAdvisor assists customers in planning their forthcoming holidays.

What should I name my business?

1. When spoken out, the name must sound pleasant. Alliteration, or using terms that begin with the same consonant, such as Coca-Cola or Jimmy John's, is one of my favorite techniques. Just make sure you repeat it out loud a lot and that it's not something like “she sells seashells on the beach.” On the radio, in a video, or in conversation, people must speak the name.

2. Give your product a name that is meaningful and represents a benefit. You'd immediately recognize it if you heard it. “Moonlighting on the Internet,” for example, was the title of my first “real” book. The term “moonlighting” immediately indicated that this was about making money on the Internet in your leisure time. Make certain that the name isn't too generic. Boston Chicken, in my opinion, made a blunder when it changed its name to Boston Market. Don't use your name to attempt to be everything to everyone.

3. Stay away from the “Web 2.0” syndrome. I'm still not sure if Flickr is spelled with a “er” or not. And without Googling it up, I have no idea how to spell delicio.us. This type of moderately dyslexic spelling is a thing of the past. Potential consumers for your new business, “Computer4You,” should be able to search up the name without difficulty, and they shouldn't have to wonder if a “you” is a “u.”

4. Be cautious of initials. They're so monotonous. Yes, IBM and 3M have gotten away with abbreviations, but these are multibillion-dollar firms with decades of experience. When you've brought in billions of dollars over a century, you may do the same. Until then, choose a name that is intriguing.

5. Make use of specifics. Use a meaningful name rather than a generic one. I prefer names that make use of specific features like numbers and days. “The 4-Hour Work Week,” by my friend Tim Ferriss, is a very specific and appealing title for his book. “8 Minute Abs” and “5-hour Energy” are two such titles that use numbers to zoom in on particular.

What kind of name can I give my business?

However, coming up with the perfect business name that is both catchy and communicates what your company is all about is no easy task. Businesses have failed in the past as a result of a bad name, so it's critical to get it right this time.

If you want your business to be successful, you need to pick a decent name that will set you apart from your competition. Customers identify a company's name with the value they receive.

Legal considerations

You should have a clear notion of what type of business structure you will have before you begin your search for the appropriate business name. This is significant since the rules for registering a business name differ based on the form of your company.

• If your business is a corporation, you must register the business name at the same time as the corporation.
• Unless your firm is named after you or your partner, you must register your business name with ASIC if you are a solo trader or have a partnership.

Checking if the name is already in use is another simple thing to consider when naming your company.

A business name in Australia can technically be used by several businesses unless it is registered as a trademark. However, given the importance of your company's brand, it should be unique and easily distinguished from others.

The ASIC website in Australia can be used to check the availability of business names. The cost of registration and renewal is only A$37 per year or A$88 for three years. Your business name can be updated or transferred for free. If you're thinking about registering your company name as a trademark, go to IP Australia to see what's currently out there.

How to choose a name for your business

As previously said, the primary goal of a name is to explain the services you provide while also being easy to remember and, if feasible, unique. Here are some helpful hints to remember:

Be descriptive but not too general or vague

Choose a name that is neither too broad nor too specific. Generic names, such as Melbourne Painting Service, are not only tedious to remember but also difficult to pronounce. Furthermore, it does not distinguish itself from other providers. Consider the name PhotoBucket: it's detailed enough, not boring, and unlikely to be forgotten.

Use related words in a creative way

Don't make the mistake of stuffing keywords into your company name. Using simple keywords like General Motors is no longer effective. However, if a slightly changed version of linked keywords reflects what your business is about, it typically performs effectively.

Using alternate forms of common terms relevant to the service you're delivering is a smart method to come up with catchy, memorable business names. The name Attensa, for example, is ideal for a content aggregation platform.

The name is a pun on the word “attention,” which is a good fit for the service. Digg (dig), Flickr (flickr), and Compaq (compaq) are some more instances (compact).

Keep it simple

Make sure your name isn't too long or difficult. Keep in mind that your company name should be appealing to your customers. It should have a pleasant, familiar tone to it and elicit favorable sentiments. It should also be simple to say and remember.

Consider the name Zippil, which is not only difficult to pronounce but also obscure. It's probably not a good indicator if you have to explain your company's name. It's fine to be a little clever, but don't go overboard.

Don't copy your competitors

Choose a name that isn't too similar to the names of other businesses in your field. It can make you appear unoriginal, which is bad for your brand's image. It could also mean that potential customers mistake your company for one of your competitors, making it more difficult to earn repeat business.

Avoid using your own name

Avoid utilizing your own name unless you have a well-established brand. Your name says nothing about your company and will be meaningless to potential customers. This could generate issues if you ever want to sell your firm or expand it.

However, there are a few instances where incorporating the owner's name into the brand name might be beneficial. Automattic (named after its inventor Matt) and PageRank are two examples (named after Google co-founder Larry Page). PageRank, on the other hand, is an algorithm, not a company name.

Choose a name that's scalable

Choose a name that will help you grow your company. If you only sell books, for example, you might eventually expand to include stationery and accessories. In addition, if your service is based in one city, you may expand to other cities. As a result, use a broad name that will allow you to expand in the future.

Make sure you have a related domain

After you've narrowed down your name choices, double-check that the name you choose is available. Check to see whether the name has already been trademarked or if it has been purchased by another company. If you intend to have an online presence, which you should, you should conduct a domain name check to ensure that the desired domain is available.

A domain name can have an impact on your internet presence as well as your marketing activities. However, just because an exact domain isn't accessible doesn't mean you should discard a fantastic business name. Instead, try one of the following suggestions:

• Consider purchasing it if it's a parked domain. It will almost certainly cost you money, but a search-friendly, memorable domain is well worth it.
• Use your imagination when choosing a domain. Businesses nowadays employ various top-level domains to make their URLs more memorable. Postachio, for example, chose the domain postach.io for their blogging platform. They went with a ccTLD (.io), which is a natural extension of their company name. Del.icio.us is another well-known example.

Try to avoid using acronyms

Many large corporations, such as IBM and KFC, use acronyms for their names. However, acronyms will only confuse your potential clients at the start of your business, when your goal is to develop your brand. Furthermore, there's a good chance that your company acronym may be confused with someone else's, making it difficult for you to rank in search engines.

Final advice

When you're starting a business, picking a name can be difficult, but it's not anything to stress about! Remember to seek feedback and suggestions from friends, family, and even potential clients. Getting a couple diverse perspectives is always a good idea.

A company name is merely the first step in creating a brand. It's up to you to match client expectations and drive your firm to success, even if it makes a nice initial impression.

Which numerology is more accurate?

Pandit Sethuraman studied the Chaldean and Kabbalah systems extensively and discovered that Chaldean numerology is the only accurate method of numerology in the world. Pandit Sethuraman was the first person in the world to understand Chaldean numerology up to 108 numbers.